The Texas BBQ brand is taking a delivery-first approach to this new market.
Dickey’s Barbecue Pit will soon be available in Singapore, after a development agreement was signed between the family-owned restaurant franchise and Marvin and Jasmin Singh, owners and operators of the franchise group Texas Smoker PTE. LTD.
Opening in February, the first Dickey’s Singapore location will operate out of a ghost kitchen in the Cross Street Exchange retail facility; a move that many brands are taking in lieu of traditional brick-and-mortar stores.
“I came to the United States specifically to visit Dickey’s in 2019 and was impressed with the systems and process in place,” said Marvin Singh. “As COVID-19 became very real in Singapore, Jim Perkins reached out to me to further discuss plans, but with the option of a virtual kitchen. Singapore is built for food delivery and I look forward to using this venture to grow into traditional restaurants.”
Throughout 2020, Dickey’s announced multiple international expansion deals, including agreements for Australia, Japan, Myanmar, and the Philippines.
“It’s an honor to have Mavin and Jasmin join the Dickey’s family and help bring our unique Texas-style cuisine to their country,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Their partnership demonstrates the trend we’re seeing with so many other new prospects, which is that folks are looking to invest with established brands that offer models flexible enough to thrive in any place or environment.”
