A newcomer to the ‘high value, low price’ gym category is set to revolutionize Asia’s fitness scene.
This November, Malaysia will welcome a new fitness concept to its dynamic health-focused market: GoFit. Developed and owned by Asia’s leading health club operator, Evolution Wellness, the new budget gym will appeal to the fitness obsessives who value their wallets as much as their waistlines.
“Across Asia, the awareness around the need to be less sedentary and live an active lifestyle continues to grow,” said Simon Flint, CEO for Evolution Wellness. “As market leaders, we recognized a space in the market and a unique opportunity for us to embrace a new brand in the fastest-growing industry segment of high value, low price fitness clubs.”
GoFit adds to Evolution Wellness’ portfolio of fitness offerings, which includes Celebrity Fitness and Fitness First.
“Through GoFit, we’re looking to increase accessibility to quality fitness facilites, and help more people get fitness into their lives,” continued Flint.
GoFit is poised to change the way that people think about budget gyms, according to Evolution Wellness, with membership prices starting from as low as RM89 (~$21). As well as being cost-effective, GoFit is equipped with everything gym-goers would need, including a wide range of cardio, strength, and Olympic lifting equipment. Prices are kept low with innovative technology, self-service approaches, and, therefore, a low staffing model.
“The budget gym segment around the world has experienced exponential growth in recent years, but we feel that there is still a lot of room for growth for this category here in Asia,” said Nad Myan, franchise development director for Evolution Wellness. “We’re excited at GoFit’s potential to change the way people think about budget gyms, and we’d like to invite fitness-loving entrepreneurs and individuals to join us in doing so.”
GoFit can facilitate 24/7 operating hours with a proprietary app that allows access to the club, with a self-managed membership system that makes it easy for members to purchase add-ons to their current plan. Group classes include the Signature GoFit Workout, SuperCircuit, as well as workouts that can be streamed on large screens in the MyGoZone.
“We have successfully combined our industry knowledge and learnings with our team’s global experience to create an opportunity for our partners to enter the industry with a low investment, attractive ROI, and low operational overheads,” added Myan. “GoFit has already attracted a great deal of consumer and investor interest that will see this new brand grow rapidly, providing more choices and better opportunities.”
