A prominent non-medical home care franchise in the U.S. has begun international growth, with the announcement of its first Canadian master franchisee.
FirstLight Home Care, a leading non-medical home care franchise with more than 220 locations in the U.S., recently announced the signing of its first international master franchise agreement.
The agreement, signed with Sam Riad, CEO of Comfort of Senior Living, will bring six locations to Ontario immediately, and sets the stage for an aggressive expansion plan that will establish more than 150 FirstLight locations across the Great White North.
“We recognized the tremendous success of FirstLight in the U.S., and realized how beneficial this model would be to the Canadian market, especially with the recent increasing trend of older adults wishing to stay at home longer,” said Sam Riad. “We are passionate about helping individuals in our communities, and FirstLight sets the pace by offering innovative home care services that ensure people in need receive premium care.”
Riad currently operates 10 Comfort of Senior Living retirement communities across Ontario. With the addition of FirstLight to his portfolio, he and his team will be able to bring the culture of care and commitment to quality that FirstLight has prioritized in the States to an entirely new audience.
“We are thrilled to bring our FirstLight brand to Canada,” said Jeff Bevis, CEO and co-founder of FirstLight Home Care. “International expansion has always been a part of our strategy, and we believe we have found a solid master franchise partner in Sam Riad. He has extensive experience and a deep understanding of the industry, established relationships in the market, and the infrastructure for rapid growth. And we share the same mission, culture, and calling to care for aging seniors and other adults in need of extra support.”
IMAGE: FirstLight Home Care
