Dull joins the fast-casual brand on the back of its recent acquisition by Thompson Street Capital Partners.
Freddy’s Frozen Custard & Steakburgers has announced the appointment of restaurant industry veteran Chris Dull as its new chief executive officer, effective immediately.
Dull brings more than 25 years of experience to Freddy’s, having been instrumental in building, reviving, and growing several leading brands throughout the U.S. and worldwide. His most recent role was president and CEO of Global Franchise Group, which owns six F&B brands: Great American Cookies, Marble Slab Creamery/MaggieMoo’s, Pretzelmaker, Hot Dog on a Stick, and Round Table Pizza.
In his role as CEO of Freddy’s, Dull will leverage his extensive industry experience to increase the brand’s focus on marketing and technology deployment while continuing to evolve the brand’s operational best practices, as well as accelerate franchise development.
Dull succeeds Freddy’s co-founder Randy Simon, who will remain engaged in the business as chairman of the board and continue to play a critical role in Freddy’s strategic development.
“As we look to continue Freddy’s positive momentum, we’re proud to welcome Chris into the Freddy’s family,” said Randy Simon, co-founder and chairman of the board of Freddy’s Frozen Custard & Steakburgers. “His background and expertise will be a true asset in building upon the success we’ve achieved and expand our footprint nationwide, while continuing to prioritize the success of our franchisees.
“Most importantly, Chris shares our commitment to operating The Freddy’s Way, our promise to approach every aspect of our business the right way, holding true to our values and emphasizing quality.”
Freddy’s was co-founded in 2002 by Scott Redler and Bill, Randy, and Freddy Simon. It’s achieved growth momentum in recent years, and was acquired by private equity firm Thompson Street Capital Partners (TSCP) in March 2021.
“Freddy’s has emerged as one of the strongest and most viable franchise opportunities within the fast-casual segment today, creating a customer experience that is unparalleled in every aspect, from its hospitality and service to the one-of-a-kind menu offerings and product innovation. Once I was introduced to the brand and saw firsthand the operational excellence of its business model, I immediately jumped at the chance to join this exceptional team,” said Chris Dull, CEO of Freddy’s Frozen Custard & Steakburgers.
“With a simple yet craveable menu and proven processes, as well as some of the best training capabilities I’ve seen within the industry, the Freddy’s concept is easy to execute and boasts a profitable AUV for franchisees. Our system being comprised of dozens of franchisees who operate hundreds of units is a true testament to the viability of this franchise opportunity and growth potential, and I have no doubt the sky is the limit.”
