The founder and CEO explains how the group takes a holistic approach to education franchising.
This episode of the Global Franchise Podcast is brought to you by School of Rock, the world’s leader in performance-based music education. For more information, visit franchising.schoolofrock.com.
For over 35 years, Helen Doron has been leading an increasingly international education-centric franchise network. But even though the brand is now replete with success and financial returns, those attributes weren’t what motivated its conception. Instead, that answer lies in something much more human: passion.
When Helen started the brand back in 1985, it was initially to create her own teaching materials for her three bilingual children. Since then, it has exploded into a truly global network of master franchisees, and a handful of complementary education verticals.
On this episode of the podcast, we speak with Helen about the Group’s history, its deft handling of a global pandemic, and why the future of education can be found in science as opposed to dusty old textbooks.
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