The director of innovation shares his insight on how franchises can innovate their marketing in these challenging times
When the going gets tough, the tough get going, and times have rarely been tougher than now. Global closures, plummeting sales, and general upheaval are all common to anybody keeping abreast of headlines – and downright scary to the brands caught unprepared.
So how do you prepare, maintain, and even thrive in the face of adversity? For Zack Fishman, the director of innovation at Fishman Public Relations and co-host of the MODRN BUSINESS podcast, the answer can be found in the ways that franchise brands utilize PR and marketing. Not just utilize, mind you, but pinpoint with laser focus, and understand exactly who it is they’re aiming their concept at.
If you’ve never considered what the dating profile of your ideal master franchisee might look like, or think that TikTok is just the sound a clock makes, then make sure to check out this episode of the Global Franchise Podcast.
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