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Leading franchise media brand, Global Franchise, today unveils a transatlantic content partnership with the International Franchise Association. The partnership marks the start of a digital and print content alliance that is aimed at furthering the respective promotion aspirations of the two global franchise brands. “This is a powerhouse pairing,” comments James Fell, editor of Global Franchise. “And I am delighted to link up with our friends at the IFA to report on their activities. “Great content is at the heart of what we do, and in the franchise space there is a clear opportunity for us to jointly deliver intelligence and information to the industry worldwide.” The partnership, which will work on connecting and reflecting franchise trends, opportunities and investment, is the first of a number of content alliances to be announced by the U.K. publisher. “We are excited about this new content partnership and the opportunity it will create for franchising in the U.S. and the U.K.,” says Robert Cresanti, CEO and president of the IFA. “IFA’s insights, shared resources, and best practices can benefit franchisors and franchisees of all sizes. This content partnership with Global Franchise will help promote franchise growth and expansion for brands, franchise owners, and prospective franchisees on both sides of the Atlantic.’‘ |
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