Graze Craze, a charcuterie franchise pioneering the graze-style food category, has announced the appointment of Cory Hibbard as its new brand president.
Cory has most recently served as VP of operations for Transworld Business Advisors (TBA) where he was integral in taking the brand from an emerging business brokerage franchise to the global leader in the space with over 350 locations, 700 brokers systemwide and over $3 billion in active inventory.
In his new role as president of Graze Craze, Cory will oversee the rapidly growing concept’s operations and ongoing nationwide expansion.
Graze Craze is part of United Franchise Group (UFG), the global leader for entrepreneurs, where it has access to UFG’s global network of resources and more than 35 years of franchising expertise. UFG began franchising the emerging concept just last year and has already opened 30 locations with 105 units in development.
“Going into 2023, we wanted to have a dedicated president for Graze Craze to lead the brand through a pivotal period in its development, so we are so excited to have Cory join the team,” said Ray Titus, CEO of UFG. “He has been with UFG for eight years and was instrumental in the success of one of our fastest growing brands, Transworld Business Advisors. Cory has proven himself to be a strong and capable business leader, and we couldn’t think of anyone more fitting to come into this special brand and take it to new heights.”
As president of Graze Craze, Cory’s focus will be on driving unit sales and profits, expanding the brand’s offerings, and leading the concept through another year of substantial growth.
He added: “Graze Craze is on a rocket ship trajectory, achieving tremendous momentum in its first year of franchising. 2023 will be another year of explosive growth and I’m excited to leverage the skills I acquired taking Transworld Business Advisors through a period of remarkable growth and applying it to a new model.
“It’s undoubtedly an exciting time for Graze Craze and I’m honored to join the team to continue building the brand as a dominant leader in not just the charcuterie space, but the franchising industry as a whole.”
