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Joining the brand’s Unbound Collection, the new location will be available to book from December 1, 2020.
Hyatt Hotels Corporation, the franchisor of 21 hotel brands across an expansive 900-hotel portfolio, has announced that a Hyatt affiliate has entered into a franchise agreement with First Hotel Reisen AB, to open the organization’s first location in Sweden.
The new location, Hotell Reisen, is undergoing extensive refurbishment and will be available on Hyatt’s booking platform on an unbranded basis as of December 1, 2020. It will then join The Unbound Collection, which includes the planned Grand Hansa Hotel in Finland, in early 2021.
“At Hyatt, we are focused on thoughtful growth based on locations that matter most to our guests, World of Hyatt members and customers, and Stockholm has been a priority market for some time,” said Peter Norman, senior vice president of development Europe, Hyatt.
“While Stockholm is known for its high barrier to entry for global brands, the rich history and unique location in central Stockholm make Hotell Reisen a perfect addition to The Unbound Collection by Hyatt brand. This brand has seen great momentum across the region, as each property celebrates their destination’s distinct culture and atmosphere, and we look forward to expanding the brand’s footprint in the Nordics.”
Located in Stockholm’s old town on the waterfront, Hotell Reisen’s history dates back to the 17th century. It is within walking distance of Stockholm’s landmark attractions, bringing guests to many of the city’s most famous museums and cultural attractions.
“We are delighted to work alongside Hyatt for the first Hyatt hotel in Sweden,” said Anders Moe, CEO of Host AB, which owns First Hotel Reisen AB. “In creating a destination that locals and guests from afar will treasure, Hotell Reisen will honor the history of the building and the city. The combination of our expertise in Sweden’s hospitality market and Hyatt’s international reputation will allow for our vision to come to life.”
