The hospitality franchisor is planning to considerably expand its presence by 2023.
Hyatt Hotels Corporation, the hotel franchisor of more than 950 locations worldwide, has announced that it plans to grow its European portfolio significantly by the end of 2023. This includes more than 20 new hotel locations in some of the most desirable locations in the world.
Set to join more than 63 Hyatt-branded locations in 22 European countries, the new sites will represent several of Hyatt’s brands, including Andaz, Alila, and Hyatt Centric – Hyatt’s lifestyle brands – and The Unbound Collection by Hyatt – one of Hyatt’s independent collection brands.
“Hyatt is in the process of transforming the hotel landscape in Europe with planned openings for new Hyatt-branded hotels in some of the most sought-after leisure destinations in the world,” said Peter Norman, senior vice president real estate and development EAME/SWA, Hyatt. “Supported by strong brand recognition and demand for the high-quality experiences for which Hyatt is known, we look forward to welcoming guests and World of Hyatt members in these key European destinations.
“Further, with half of Hyatt’s executed pipeline in Europe consisting of franchise agreements, we are thrilled to collaborate with a number of new, as well as existing, owners to bring these exciting projects to fruition.”
In the U.K., Hyatt plans to nearly double its current footprint, including the introduction of the first Park Hyatt hotel in London’s Nine Elms district.
This year along, nine new Hyatt locations have opened in Europe, including Hyatt Regency Sofia, the first Hyatt hotel in Bulgaria, Hyatt Place Paris Charles de Gaulle Airport and Hyatt House Paris Charles de Gaulle Airport, Hyatt’s first dual-branded select service development in Europe, and the 144-room Hotell Reisen in Stockholm, Sweden marking the first hotel in Scandinavia under The Unbound Collection by Hyatt brand.
