The flexible workspace provider is seeing exponential growth in its franchise network.
IWG, a flexible workspace franchisor, has reported a 350 per cent increase in new locations signed up by franchise partners in H1 2021, compared with this period last year.
A total of 20 new franchise partners have joined the brand in the first six months of 2021, which will see more than 110 new centers enter development internationally. In this period last year, the brand signed agreements with seven groups and individuals to bring 30 centers to numerous markets – showing a truly exponential demand for this form of business model.
“Multiple studies have shown that businesses of all sizes are planning for a hybrid future. In fact, our own research of the FTSE 100 and FTSE 250 has shown that three times the number of listed businesses are looking to use a hybrid office model compared to those looking to carry on in the same way as pre-pandemic,” said Mark Dixon, founder and CEO of IWG.
“A new center was added to our network every day last month and with the signing of a growing number of franchise partners, we anticipate a greater number of openings as we move into the second half of the year.”
IWG has added a total of one million new customers to its network already this year, with further centers coming soon in its pipeline.
As well as expanding its presence in the U.K., IWG has recently signed franchise partners in the U.S., India, and Malaysia. Two deals in the U.S. will bring seven centers to Detroit, and a further five to Ohio and Indiana. In India, a new franchise partner will open four centers in the North Indian town of Zirakpur, while Malaysia will see three centers opening soon in the coastal city of Melaka.
