The Little Gym, an enrichment and physical development center for children aged from four months to 12 years old, has announced the appointment of Jamie Eslinger as the senior vice president of marketing and integration at The Little Gym. The Little Gym is a part of the Unleashed Brands family.
Eslinger brings over 20 years of experience to this role through digital programs, product development, marketing and communication and branding. In her most recent role, she led the North American market for PartyLite, and oversaw customer service, marketing and eCommerce teams. She increased North American profitability by 300 per cent.
Eslinger also previously worked with The Little Gym brand president and CEO, Nancy Bigley, at Bottle & Botega, where she served as the head of marketing. She has held marketing roles at Bertucci’s and brand management roles at Dunkin and Baskin-Robbins.
“At Bottle & Bottega Jamie was instrumental in creating and executing a winning marketing strategy and ongoing innovation enabling success and profitability for our franchisees,” said Bigley.
“I look forward to working alongside her during this exciting time for The Little Gym as we move towards a more modernized guest experience both digitally and in our gyms.”
“I’m excited to be once again, joining forces with Nancy through this new venture with The Little Gym,” said Eslinger.
“I look forward to integrating the marketing, product and technology initiatives as we continue to promote the brand and implement exciting new ideas with our growth through Unleashed Brands.”
Brand president and CEO, Nancy Bigley, was recently awarded an IFA award, read more here
