The fast-casual, gourmet dessert brand, JARS by Fabio Viviani, has announced the upcoming opening of the brand’s flagship location at 905 W. Fulton Street in Chicago in fall 2022. As well as serving as a flagship restaurant, it will also become the brand’s innovation center where Viviani will create and trial new desserts.
The news of the brand’s flagship quickly follows announcements of the brand’s 50-unit deal for Austin and Dallas Fort-Worth. Viviani has extensive plans for hundreds of JARS locations throughout the U.S., and has partnered up with the franchise development firm, Fransmart to help achieve his goals.
“JARS has the winning formula to become the next big player in the fast-casual dessert space – delicious offerings, simple operations, high-profit margin and backed by an award-winning culinary luminary and operator with a portfolio of successful restaurant brands,” said Dan Rowe, CEO of Fransmart.
“The West Loop location puts JARS in one of the hottest foodie meccas and in good company with some of the best restaurants in the city.”
The JARS concept is a novel one; which includes the serving of sweet treats from around the world in eye-catching and single-serving jars. The rotating menu keeps customers interested with pies, fritters, muffins and much more. The flagship location will also have a space dedicated to gourmet soft-serve ice cream in a variety of flavors, as well as a selection of coffees.
“JARS is a perfect blend of my passion for creating amazing, craveable desserts and exciting viral food content,” said Viviani.
“Starting with Chicago, our goal is to partner with select franchisees nationwide and have at least one JARS store in each of the top 50 markets within the next three years.”
