Despite COVID-19 challenges, a new location is opening in Birmingham.
Mayweather Boxing + Fitness, a boutique workout brand offering routines inspired by boxer Floyd Mayweather, has announced the upcoming opening of its first Michigan studio on December 12, 2020.
The studio, located at 34000 Woodward Drive Birmingham, MI 48009, will be operated by franchisees Rod and Paloma Blanes, and is set to be the first of several locations throughout the state.
“The Mayweather brand has achieved massive growth this year, with substantial opportunities having arisen for our franchisees from the impact of the coronavirus,” said James Williams, CEO of Mayweather Boxing + Fitness. “We are excited to tap into the Michigan market and see the same success as the other new studios we’ve opened this year. Rod and Paloma have been seamless additions to the Mayweather group, with a passion for our model and values, and uniquely impressive backgrounds to drive us forward.”
Rod Blanes has experience primarily in real estate investing, and has served as a commercial pilot since 2004. Paloma Blanes, meanwhile, will serve as the studio’s manager, bringing her fitness experience in circuit training and CrossFit. She currently serves as a 911 police dispatcher.
“Mayweather Boxing + Fitness offers an incredible workout in a high energy environment, which makes fitness exciting and fun for our members,” said Rod. “It’s Paloma’s and my goal to grow the brand in regional markets and share this excitement with locals to show them how gratifying health and fitness can be.”
Mayweather Boxing + Fitness plans to open multiple studios each month throughout 2021, with 20 additional sites already being built across the U.S.
