In an effort to increase its accessibility to guests, the ‘better burger’ brand is investing in new build-outs.
MOOYAH Burgers, Fries & Shakes will launch the first of its drive-thru locations in late-2021, which is a year earlier than the ‘better burger’ franchise initially planned.
This is partly due to the fact MOOYAH has already hit its goals for 2022 digital and loyalty transactions; allowing the franchise to revisit its strategy and double-down on providing further options for its customers when interacting with the brand.
“Whether online, in-store, curbside, or now with drive-thru, we’re excited to be able to deliver the most delicious burgers any way our guests choose to order,” said Darden.
MOOYAH is currency scouting locations for its drive-thru sites in three different markets, with plans to open between two and three drive-thru restaurants by the end of this year.
The acceleration of this drive-thru plan is also thanks to MOOYAH being able to reduce guests’ wait times over the past year, thanks to new employee scheduling, a kitchen display system, and faster cooking equipment.
“We have spent a lot of time trying to identify those times that are crucial to have the right people in the right places at the right times,” said Darden. “It’s paid off in shorter wait times for our guests.”
MOOYAH’s evolution began back in 2019 when it partnered with Livit, a Madrid-based company that was enlisted to help develop a new prototype that addresses third-party delivery concerns.
“We are delighted to continue working with this inspiring brand whilst enhancing and developing our long-standing strategic partnership. In the past few months, we have seen the MOOYAH brand genuinely committed to supporting its local communities and franchise owners through the pandemic,” said the Livit team.
“Our team’s approach whilst designing the drive-thru prototype was to bring out the ‘ridiculicious’ dining experience to the exterior in a fast and convenient way that allows MOOYAH’s guests to enjoy the top-notch food without needing to get out of the car.”
