Through the end of June, Mountain Mike’s Pizza signed more than a dozen new franchise agreements, which includes its third multi-unit agreement in Texas in the last 12 months. The new deals add to the brand’s 70-plus new franchise commitments in process as the pizza chain continues to experience significant increases in franchise development.
Existing franchisees make up a significant number of signed franchise agreements through Q2 2022. And, as the brand attracts new franchisees in new markets, it is seeing a dramatic increase in interest in multi-unit development agreements. Generally, these have been in the form of three to five store development deals.
“Mountain Mike’s Pizza continues to be purposeful and driven in growing our footprint throughout the West, and this focus includes aggressively striving toward 400 units by the end of 2025,” said Chris Britt, co-CEO and co-owner of Mountain Mike’s Pizza (left).
“With the vast majority of our restaurants in California, one of the highest cost markets for real estate, labor, and other operating expenses, Mountain Mike’s Pizza continues to prove itself time and time again as a fruitful franchise investment in the ultra-competitive pizza segment. And importantly, now, our success in California has proven to be a strong predictor of success in other states,” added Ed St. Geme, co-CEO and co-owner of Mountain Mike’s Pizza (right).
Mountain Mike’s opened 10 new restaurants in the first half of 2022, celebrated its 250-store milestone and ended Q2 with 255 units in operation. Several locations opened in new markets, including Idaho, Arizona and Nevada, and by the end of the year, Mountain Mike’s expects to open a total of 30 new restaurants.
As 2022 reached its midway point, digital sales for the brand reached over 41 per cent of total system sales – fueled by an array of successful early-year marketing initiatives.
“The many guest-friendly initiatives created in the first half of 2022 by our dedicated franchise support team, all of which have been successfully activated by our experienced and passionate franchisees, continue to establish Mountain Mike’s Pizza as a go-to pizza experience in new and existing markets, and they illustrate our commitment to cementing the brand as a leader in the pizza industry,” said Jim Metevier, president and COO of Mountain Mike’s Pizza.
With 255 units in operation, Mountain Mike’s is primed to continue expansion throughout western U.S.A. by extending opportunities to new franchise partners looking to diversify their portfolios with a popular family pizza concept.
