The parent company of Muscle Maker Grill, Pokemoto and SuperFit Foods has announced the signing of a master franchise agreement in Saudi Arabia for 40 units. This new deal will grow the brand’s footprint by 400 per cent, and follows on from Muscle Maker Grill’s previous deal signed in Kuwait for 10 units.
Muscle Makers’ current Kuwaiti international franchise partners Abrar Kadhem Almatrouk, Abdullah Kadhem Almatrouk, Yousef Kadhem Almatrouk and Essa Kadhem Almatrouk will expand the brand across Saudi Arabia by selling the franchise in units of 10. They will be responsible for all facets of development for new locations in Saudi Arabia including but not limited to opening, training, distribution, operations and marketing.
“We are pleased to announce our 40-unit master franchise agreement, our second international deal, quadrupling Muscle Maker Grill’s future presence in the Middle East,” said Mike Roper, chief executive officer of Muscle Maker, Inc.
“We’re thrilled that growth plans with our Kuwaiti partners are coming to fruition by expanding healthier for you options into the Kingdom of Saudi Arabia.
“According to research, the Kingdom of Saudi Arabia fitness service market is expected to reach $1.3bn by 2022, stressing the need for healthier dining options. We look forward to the brand coming to life in a new region as our international partners accelerate on local and regional levels.”
“We are excited to continue our partnership with Muscle Maker, Inc. and to be the franchisor that develops the brand in Saudi Arabia,” said Abdullah Kadhem Almatrouk, the Muscle Maker Grill international partner in Kuwait on behalf of his partnership that includes Abrar Kadhem Almatrouk, Yousef Kadhem Almatrouk and Essa Kadhem Almatrouk.
“We were attracted to the brand for its ability to offer a healthier for you alternative that doesn’t sacrifice taste and have since opened two units in Salmiya and Mubarak Alkabir Governorate Kuwait. The brand is well received locally and we’re ready to make some moves in both Kuwait and the Kingdom of Saudi Arabia.”
