Nathan’s Famous, the fast-casual franchisor has debuted in Saudi Arabia. The brand plans to enter the market with seven kiosks dotted around the country, with plans for three more in the coming weeks.
“Nathan’s Famous is known all over the world, which is why we’ve had success in recent years growing across the globe,” said James Walker, senior vice president, restaurants.
“We have seen success with our offerings in the Middle East, and we are looking forward to introducing our food to new consumers in Saudi Arabia.”
Nathan’s Famous, which is currently available in 20 countries globally, will be available at seven kiosks across Saudi Arabia, including locations in Riyadh Winter Wonderland, Riyadh City Boulevard and Combat Field Zone. The kiosks will offer Nathan’s Famous Halal hot dogs, crinkle-cut fries and an assortment of the classic hot dog toppings, including chili and cheese. Select kiosks will also offer Nathan’s Famous Halal New York Cheesesteak by Pat LaFrieda.
Nathan’s Famous has pursued a strategy of international expansion this year and marked it with an announcement of its expansion plans in March this year. After signing with McKenna Townsend in July, Nathan’s Famous was poised for growth across Europe, and found its first deal in France in September.
The brand has also vigorously pursued ghost kitchens and managed to double the number of kitchens worldwide during the pandemic, and most recently signed a deal with the Canadian virtual kitchen, Branded Virtual Kitchens Canada Ltd.
