California Tortilla®, a fast-casual Mexican-inspired restaurant franchise serving fresh, made-to-order dishes, is expanding the brand outside its core market for the first time.
Currently operating 50 locations across D.C., Maryland, Virginia, West Virginia, New Jersey and Pennsylvania, California Tortilla is offering franchise opportunities for multi-unit expansion nationwide.
Looking to grow from the Mid-Atlantic region outwards, the brand’s top markets for growth include North Carolina, New York, NewJersey, Florida and Ohio. Additionally, California Tortilla is set to debut in Connecticut, while adding to the brand’s established presence in Maryland and Virginia.
Keith Goldman, Chief Operating Officer at California Tortilla said, “Other Mexican restaurants in the fast-casual space offer limited menu options. Consumers want more; they want fresh, they want quality and they want imagination and flavor. So we created an expansive menu that takes the basics of Mexican cuisine and blend them with bold flavors to create unique crave-inducing menu options.”
With consumers currently spending more than $8.9 billion in Mexican fast-casual restaurants each year, California Tortilla is targeting growth in large metropolitan areas and suburban locations in strip malls. The brand also has several locations in non-traditional venues such as airports, college campuses and mall food courts and is looking for these development opportunities as well. California Tortilla expects to open 10 new units over the next year.
