Chacko brings over 25 years of brand-building experience to the role.
Home services franchisor Neighborly has appointed Roger Chacko as its new chief strategy and marketing officer.
Chacko joins the brand after his role as chief commercial officer for global fitness franchisor Planet Fitness. Over a 25 year career in global brand-building, he has also held numerous roles at organizations such as Carlson Hotel Group, Bloomin’ Brands, USAA, and Kellogg’s.
“To help build further on the growth momentum we have at Neighborly, I am delighted to welcome Roger Chacko to lead the marketing and strategy of our organization. Chacko has a proven track record of developing and delivering segment-defining marketing and sales programs across several business segments and geographies,” said Mike Bidwell, president and CEO at Neighborly.
“The intersection between brands and consumers is narrowing through consumer experiences, and Chacko’s global experience and transformational marketing and strategy work at this intersection of consumers and brands will prove invaluable in Neighborly’s journey to creating and delivering exceptional home service experiences to our consumers and franchise partners.”
In his new role, Chacko will be responsible for all of the company’s marketing and strategy divisions. Neighborly currently employs a significant number of associates in various marketing and strategy roles, and Chacko’s direction will be a driving force behind the continued growth of the organization in the coming years.
“Neighborly has the potential to become an iconic global brand that delivers exceptional home service experiences to communities around the world, and I am committed to making this vision a reality,” Chacko said.
“Achieving Neighborly’s ultimate vision of ‘Owning the Home’ through its family of home service brands will require strategy, innovation and marketing, and I look forward to working with Neighborly’s executive leadership and global marketing teams to make that happen.”
