The new site will open at South Padre Island, Texas this summer.
On The Border Mexican Grill & Cantina, a Mexican casual dining brand with over 125 locations throughout the U.S. and Asia, has announced its first new franchise location in over 10 years.
Signed with Perspective Hospitality, this new site is set to open in South Padre Island this summer, at the Hilton Garden Inn, located at 7010 Padre Blvd. The restaurant will serve resort guests and local residents, through a combination of dine-in, to-go, and in-room dining options.
“This is an exciting time for everyone at On The Border. After a challenging year in the restaurant industry, we continue to prove that On The Border is a best-in-class brand with staying power,” said Tim Ward, chief executive officer at On The Border.
“We’re thrilled to have Perspective Hospitality join us in our mission to bring border-style food to as many neighborhoods as possible. Their expertise is sure to make On The Border a success in South Padre Island.”
As well as revamping its franchise development, On The Border recently introduced a ‘People First’ program with enhanced standards that involve implementing new processes for the safety of its staff and guests.
“We are very excited for this new relationship with On The Border,” said Hershal Patel, manager of Perspective Hospitality. “South Padre Island sees a great number of visitors from all major Texas metropolitan cities, and as a staple Tex-Mex brand, On The Border will offer a taste of home for those visitors, as well as a northern twist on the great regional Mexican fare for our Rio Grande Valley visitors.
“We’re also proud that this partnership will offer yet another, new experience for our visitors. Perspective Hospitality is a family business with over 40 years of experience in quality hospitality ventures, and we look forward to a long and successful relationship with the On The Border team.”
