Popeyes has announced the signing of an exclusive master franchise and development deal with Silla Co., Ltd. (“Silla Group”) to open hundreds of Popeyes restaurants over the coming years.
“We are thrilled to launch Popeyes with the Silla Group subsidiary. We have strong confidence in the group and are pleased to announce exciting plans to bring our iconic Louisiana-style chicken to one of the largest chicken QSR markets in the world,” said David Shear, president of RBI International, the parent company of Popeyes.
“Our entry illustrates our commitment to serving more guests around the world and the execution of our growth plans for the Asia Pacific region.”
The Silla Group has high hopes for the brand and believes it will become one of its key drivers of growth.
“Chicken is one of the largest and fastest-growing categories in the South Korean QSR segment. We are proud to bring the famous Popeyes® brand to South Korea and we believe that our guests will love Popeyes iconic Chicken Sandwich,” said Ms. MoonKyung Lee, senior managing director of Silla Group’s F&B division.
“Popeyes is an exciting addition to the Silla Group’s F&B portfolio and is expected to become one of the key drivers of growth for us. It will also contribute significantly to the economy by creating hundreds of new jobs over the coming years. We couldn’t be more excited.”
The chicken brand will bring its digital offering to South Korea too, giving guests a seamless experience with digital ordering screens, mobile ordering and delivery.
The brand most recently explored vegan option for its U.K. market, read more here
