This deal brings the fast-casual salad concept to 15 REEF hubs in 10 cities across the United States.
Saladworks’ partnership with REEF Technology expands the fast-casual create-your-own salad concept’s footprint into 17 REEF parking hubs throughout 10 cities across the U.S., including Miami, Atlanta, Houston, Austin, Dallas, Chicago, New York, Nashville, San Francisco, and Los Angeles, and will primarily debut as ghost kitchens supported by third-party delivery companies nationwide.
The first one opened in Philadelphia this week, with Miami to follow next week, and the rest throughout June.
REEF Technology is a Miami-based company that transforms parking lots and facilities into mobile ecosystems that integrate a broad range of businesses.
While some of its REEF locations allow for walk-up orders, Saladworks will primarily use these mobile ecosystems as a means to accommodate a larger number and wider area of delivery orders. The centralized locations and ability to prepare food on-site promote the delivery of meals as efficiently and freshly as possible. Each site offers a menu of featured items, including Saladworks’ create-your-own and signature salads, wraps, and grain bowls.
Kelly Roddy, CEO of Saladworks said: “We strive to be original in everything we do, and that originality is exemplified by exciting, strategic projects like this partnership with REEF Technology.
“Among our many creative channels of growth, these mobile ecosystems enable us to share our healthy, sustainable, and incredible brand with guests we might not have otherwise reached.”
Saladworks, which has been in business for more than 30 years, is currently experiencing high growth due to a rise in health-conscious consumer behaviors and its avenues for expansion, such as ghost kitchens, stores within stores, and locations across the likes of universities and military bases.
By the end of 2020, Saladworks plans to open 30 new restaurants and have 50 more in development.
“In this age of social distancing, consumers are leaning on delivery and minimal-contact options now more than ever,” said Roddy. “These mobile ecosystems allow us to meet those needs and scale the Saladworks concept quickly, efficiently, and for a fraction of the cost, which is a win-win for everybody.”
