Innovative and handcrafted juice and beverage franchise concept , Sip Fresh, has announced its first franchise agreement just months after the launch of its franchising opportunity.
Sip Fresh’s first franchisee-operated store is slated to open in San Diego County at Westfield UTC this October. The store will be run by LK Group UTC LP and led by experienced entrepreneur and operator Lawrence Kourie (pictured), who shortly after announcing his intentions to franchise the brand, signed a multi-unit commitment to develop within the Southern California region.
Lawrence, who was instantly intrigued by the eye-catching concept, said: “It’s really a brand that is set up for success from day one, which is why my intention was to jump on this opportunity right away.”
After conducting his due diligence, he was convinced of the brand’s strong growth potential.
He added: “It’s incredibly special to be joining the Sip Fresh team as a franchisee at the beginning of their growth, which I have no doubt will be aggressive. I know first-hand the incredible experience of being a first-time franchisee and working closely with the brand’s founders and key development team.
“I’m ready to embrace this special season. As an experienced franchisee in the southwest, my plan is to move quickly on additional units throughout the southwest, eventually becoming a multi-state franchisee.”
Sharon Arthofer, founder and CEO of Sip Fresh, added: “We are thrilled to award our first multi-unit franchise to Lawrence. His extensive resume and experience in the franchising industry is invaluable. Not only is Lawrence enthusiastic about his business, he also sets a positive example for the franchise system. His commitment to developing a top-notch team, providing excellent product quality and delivering an incredible guest experience are in alignment with Sip Fresh values.”
Frank Gonzales, VP of franchise operations looks forward to working with Lawrence again.
“I met Lawrence several years ago and had the pleasure of expanding his franchising portfolio with some well-known brands,” he said. “Lawrence is passionate about hospitality and serving his community through franchising, which aligns perfectly with our culture at Sip Fresh. We are eager to witness his success with this remarkable brand.”
Sip Fresh is currently exploring opportunities with experienced franchisees and multi-unit operators in the Western and Southwestern United States.
