The “better chicken” brand not only launched its first unit in the Centennial State, but also pioneered a new restaurant model.
As part of a multi-unit franchise agreement with LOVE Restaurant Group, which will see 30 new restaurants open over 10 years, Slim Chickens debuted in Colorado with the first-ever Slim Chickens food truck. This expands the brand with its first mobile franchise unit, bringing craveable chicken to the streets.
“LOVE Restaurant Group has the experience and passion we look for in multi-unit franchisees as we expand into new markets,” said Jackie Lobdell, executive director of franchise development at Slim Chickens.
To date, the “better chicken” brand has 100 locations open across the United States, the U.K., and Kuwait. Beyond this, there are a further 360 units in development, which puts the franchise in a strong position to achieve its goal of 600 restaurants open in the next 10 years. In 2020 alone, the brand recently announced it would open 30 new restaurants in the U.S. and the U.K.
LOVE Restaurant Group will certainly assist with this expansion, as the group’s next locations are underway in Centennial, Colorado Springs and Parker, Colorado, as well as Lehi, Utah. Alongside Spring Chickens, the group also operates 15 Burger King restaurants.
“The first time we tried the food, we knew Slim Chickens was the right choice as we sought to diversify our portfolio into the better chicken segment,” said Byron Wheeler, president and managing owner of LOVE Restaurant Group. “In addition to the product, Slim Chickens sets itself apart from other fast-casual chicken franchises with its strong brand following, passionate executive team, and truly incredible franchisee support. Slim Chickens is unique in that it’s a relatively young brand but has proven itself early on – positioning it perfectly for breakthrough growth.”
