The Dallas-based F&B brand is immersing itself in its consumers’ lives.
Smoothie King has signed a seven-year partnership with the Dallas Cowboys to become the official smoothie of the iconic NFL franchise.
The smoothie brand considers itself a health and fitness concept at its core, with a variety of purpose-driven smoothies made from whole fruits and organic vegetables. It’s also right at home in Dallas, where an estimated 1.2 million Cowboys fans drink a smoothie at least once a month, according to a YouGov Profiles 2019 study.
“We are huge Cowboys fans here at Smoothie King, in part because we share a deep connection to the Dallas community and Texas is one of our largest markets,” said Wan Kim, CEO of Smoothie King. “We also admire the way the organization supports the health and fitness goals of their fans across the entire country the same way we support our fans at Smoothie King.”
As part of this partnership, Smoothie King will work closely with the Dallas Cowboys’ on-staff nutritionists to develop a custom-blended smoothie that helps maximize performance for Cowboys fans and Smoothie King guests to enjoy.
“Smoothie King shares our commitment to health and excellence, so this partnership is an exciting endeavor for us and we’re looking forward to all we can accomplish together to promote the health of our Dallas Cowboys fans across the globe while also supporting the Dallas/Ft. Worth community,” said Jerry Jones Jr., executive vice president of the Dallas Cowboys.
