The children’s performing arts franchise, which has a global presence in eight countries, has reported a record high growth in student numbers and retention rate across its international markets
With multiple new franchises launching in Canada and Germany, franchisees are profiting from the brand’s well-respected name.
Student numbers have consistently increased over the last six consecutive terms, with over 48,000 students now attending more than 2,000 schools and classes, operated by 350 franchisees across eight countries.
The demand for extra-curricular performing arts opportunities for children continues to increase, as opportunities in mainstream education fall below parents’ expectations.
Andrew Walters, director of international business development at Stagecoach said: “What we’re seeing more and more, both in the U.K. and on an international scale, is that parents are more than happy to invest their earnings in activities for their children which offer personal development as well as being fun.
“Our presence around the globe is increasing, with more families thinking of us as the go-to performing arts provider. This is having an incredible impact on student numbers, allowing our franchisees to really capitalize on this growth.
“In September alone, our international business grew by just under 15 per cent. Outside of the U.K., we opened 12 new schools and classes and we launched in four completely new territories. We expect to accelerate this rate of international growth well into 2020.”
One such franchisee who has benefited from the increased market demand is Kristi Wenaus. Before the former business development manager launched her franchise in Halifax, Nova Scotia, she welcomed prospective students to a Stagecoach taster session in September.
“I couldn’t believe how many people came along to that first Discovery Day,” she said. “With the support of the Stagecoach head office, I’d worked really hard to promote the fact that a new school was coming to the area but nothing could have prepared me for just how many families showed up.
“My long-term goal is to open five schools in five years and, if these initial few weeks are anything to go by, I’m set to achieve that.”
Stagecoach will continue to rapidly strengthen its network of franchisees in Canada, Germany and Australia, and is set to expand to new markets. With plans for large-scale expansion due to come into fruition in early 2020, inquiries from international prospects are coming through thick and fast.
“It’s an exciting time for us, in terms of growth on a worldwide scale,” said Walters. “We’re delighted to see such a variety of talented and dedicated prospects enquiring about our opportunity.”
