The quick-service Mexican franchise has announced a growth initiative to further expand its presence in prime markets throughout the United States.
The food brand, which has more than five decades of steady growth behind it and a portfolio of 400 units, is looking to propel its development even further. Taco John’s underwent an brand and restaurant redesign last year and is introducing several menu items soon.
In addition, Taco John’s is rolling out a systemwide remodel program to match its updated branding, with the intention to drive its popularity among young consumers. Earlier this year, the brand added three restaurant veterans from the likes of McDonald’s, Wendy’s and Darden Restaurants to its board of directors,
As Taco John’s ramps up franchising this year, it is targeting well-capitalized franchisees with experience in restaurants or as executives leading high-performing teams. The brand plans to ink agreements representing 50 units this year alone.
Brook Speirs, vice president for franchise development at Taco John’s, said: “Having more than 50 years of proven experience behind us, Taco John’s is one of the very few legacy brands that still has significant green space available for franchise development.
“In addition to all of the initiatives we are launching this year, we boast strong unit-level economics, unmatched brand equity and a unique menu. All of the elements are in place for aggressive franchise growth.”
