Leylah Fernandez, the up-and-coming, young tennis star has joined Youth Athletes United as its brand ambassador. Fernandez has teamed up with the sports franchisor to help it inspire young children to become athletes, achieve their dreams and become better people.
The franchisor is planning to help two of its franchisees – TGA Premier Sports and Amazing Athletes – grow their programs and bring on new franchise partners who have been inspired by Fernandez.
The 19-year-old Fernandez has had a storied career as a junior and has been achingly close to achieving star status early in her career. She has just come off her appearance in the U.S. Open last year, and was the first Canadian to win a junior grand slam since Eugenie Bouchard at the 2012 Wimbledon Championships.
“We chose Leylah for how she represents dedication, humility, determination, teamwork and sportsmanship while having fun doing it,” said Adam Geisler, CEO of Youth Athletes United.
“At Youth Athletes United, we are trying to impact kids at the bottom of the funnel by being their first sport experience, and in doing so, we have a big opportunity – and more importantly, a responsibility – to provide programming that truly impacts these kids in a positive way. Leylah will help our TGA and Amazing Athletes franchisees truly grow the game of tennis and multi-sport activities from the ground up”
The brand plans to leverage Fernandez’s brand ambassadorship through social media, digital content, local franchisee clinics, personal appearances and local franchisee activation. Fernandez plans to aid the pick-up of tennis among children by playing a role in co-branding clinics and classes for TGA Premier Sports. Significant plans to introduce free tennis programs to communities that do not have access or exposure to the sport have been put in place too.
“Growing up, I had a great childhood and played a lot of sports. I enjoyed it and learned a lot,” Fernandez said.
“I want to help inspire the next generation so that sports can have a positive impact on their lives. I was lucky enough to play different sports and I always remember the first time I played each sport. That’s a beautiful memory and I want kids to experience that. Partnering with Youth Athletes United is a great step toward that dream.”
