Master licenses are now available in Japan, South Africa, and Turkey
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Helping organizations to unlock hidden opportunities for savings and reinvest capital they never thought was available has been the core of the Expense Reduction Analysts’ (ERA) business model for more than 27 years. The brand is now looking to further expand its global network into new territories such as Japan, South Africa, and Turkey, through master license agreements.
A COMPLEMENTARY MODEL
Utilizing a low-risk business model, ERA is a scalable franchise business that has successfully established a presence in over 40 countries across the globe, offering an attractive “no savings, no fee” proposition to its clients.
Combining the expertise of over 700 ERA consultants working remotely, many from their own homes, ERA is able to deliver a professional cost and process optimization service, unlocking significant savings for businesses to reinvest. Franchisees work together on joint venture projects, leveraging each other’s strengths, to ensure the highest level of possible savings are achieved for clients covering multiple cost categories that one consultant on their own would not be able to deliver.
With no physical territories, this flexible approach enables franchisees to work on projects nationally and internationally, building long term assets for themselves and their families.
INTEGRATED SUPPORT
Master licensees will also have access to use the U.K.-based Training Academy where new recruits are provided with extensive professional training and mentoring over the first 18 months, with a focus on how to set up their business, sell the ERA service, and deliver tangible cost savings to their clients.
In addition to this, new ERA franchisees are entered into a “Power Assist” program where a dedicated sales prospector helps them to identify and progress leads through a proactive sales and marketing approach. Leveraging high-quality marketing materials, developed by an innovative global marketing team, campaigns are delivered through various marketing channels both digital and physical.
“61% of global CFOs see cost optimization as essential to their business”
Once the training is completed, franchisees will find a very buoyant market to operate in, where 61 per cent of global CFOs see cost optimization as essential to their business. In fact, ERA is extremely relevant in today’s global economy with rapidly changing technologies like artificial intelligence, the Internet of Things, and 3D printing disrupting the way business is operated.
ERA chairman, Fred Marfleet, concurs: “We are better positioned today than we have ever been. Our model and structure fit the current, fast-changing business scene and are extremely well suited to today’s economy.”
AT A GLANCE
Established: 1992
Number of franchised units: Over 700
Location of units: Worldwide
Investment range:
Single unit: $50,000 – $100,000
Area or master: $150,000 – $1.5m
Minimum required capital: $50,000
Contact: joinus@expensereduction.com
