Unleashed Brands has announced the acquisition of Class 101, the U.S.’s largest college planning service. Details of the transaction were not disclosed.
“The acquisition of Class 101 is the first, strategic acquisition Unleashed Brands is making into the teen market, further expanding our reach into the education segment,” said Michael Browning, founder and CEO of Unleashed Brands.
The addition of Class 101 aligns perfectly with Unleashed Brands’ goal to provide top-notch opportunities to help kids learn, play and grow from birth until they exit the home and go to college or the working world.”
Class 101 exists to provide students and families with roadmaps to chart their courses for higher education. It helps students navigate the complex web of higher education, and act as mentors for students from as early as their freshman year of high school. Since Tom Pabin found the brand in 1997, the brand has helped its students earn a cumulative $638m in college scholarships, and expects to exceed $1bn later on in the year.
“Unleashed Brands’ mission and goals for growth align perfectly with what we’re looking to achieve for Class 101 and based on its past success in growing complementary portfolio brands, I’m confident we’ll be able to do the same, reaching even more students and allowing them to achieve their goals for a brighter future,” said Pabin, founder and president of Class 101.
“Class 101 looks forward to leveraging Unleashed Brands’ strategic resources and technology infrastructure in an effort to reach a broader audience, while continuing to provide the expert services and support our students expect to help them find their greatness.”
Unleashed Brands will act as the parent company of Class 101, as it does for Premier Martial Arts, Snapology, The Little Gym, and Urban Air.
