Urban Air Adventure Park, a part of the Unleashed Brands family, has announced a significant expansion throughout California. While the brand already has locations in Sacramento and Hanford, the new agreement will bring the brand to the premier West Coast city of Los Angeles. The new unit will open in Fullerton, later this summer. An additional location is also being developed in Fremont.
Local entrepreneur, Parag Laddha, will help to grow the brand in Southern California. Laddha emigrated to the U.S. from India in 2000 after completing his engineering degree. After working for Mars Inc. for 14 years, he started up and ran his own supply chain consulting company. He also owns eight The Learning Experience locations. Construction on Laddha’s Fullerton location is expected to begin in February at 1515 S. Harbor Blvd, Unit 10, Fullerton, CA.
“This will be a unique destination for celebrating kids’ special moments, and we aim to be the first choice for birthday parties and family entertainment destinations in the area,” said Laddha.
“I’m very excited about the opportunity to serve the community of Southern California by providing excellent customer service and memorable attractions to kids and families with Urban Air.”
The brand is forecasting the signing of 30 franchise agreements in the state over the next three years. This push for growth comes off a strong 2021; systemwide revenue reached $440 million with 63 new franchise agreements signed and three new parks opening across the U.S.
“We enjoyed a record-breaking year in terms of industry-leading growth and profitability, and we’re thrilled to continue our expansion strategy in markets where we see the most opportunity,” said Jay Thomas, CEO of Urban Air Adventure Park.
“The state of California represents a very important region for us considering demographic makeup, market gaps, and available real estate opportunities.”
Urban Air is seeking new franchisees within Los Angeles, San Diego, San Francisco, San Jose, Orange County, Bakersfield, Fresno, Oxnard, Riverside, Moreno Valley, San Bernardino, Temecula, Victorville, San Jose, Modesto, and Stockton.
