Growing esports franchise Valhallan has announced the merger of the recently acquired United Federation of Esports Athletes (UFEA) league and the North American Esports League (NAEL) to create the Valhallan Esports League (VHEL). The merging of the leagues aims to give current and potential future franchisees a distinct advantage for growing their businesses, in addition to providing young gamers from the U.K., the U.S., and all over the world the chance to compete against top teams in a fun and safe environment.
Christopher Baarstad, vice president of VHEL tournament operations and former league director of the UFEA, says: “Organised, live competition creates an engaging esports experience that gives kids the same social benefits traditional team sports provide.
“Launching the VHEL gives young gamers a platform to expand communication, teamwork and good sportsmanship. These are all examples of essential social skills kids learn from practising and playing traditional team sports.”
The creation of the VHEL, which follows several strategic acquisitions by Valhallan, will bring new resources, business opportunities and growth to the organisation. This includes increased access to representation in university esports, the ability to run large-scale events regularly, and the chance to bring on more extensive support staff. The VHEL is open to all youth-coached esports teams, regardless of where they are located and whether they are connected to a scholastic organisation.
After the inaugural Rise to Ragnarok competition held earlier this month, gamers and parents can expect more consistent competition opportunities and will see the level of competition increase as the VHEL continues to grow.
“The merging of the NAEL and UFEA into the new VHEL opens many opportunities not only for our youth but also for aspiring entrepreneurs looking to jump into an ever-growing esports industry,” adds Matt Phillips, brand president of Valhallan. “The merging of the leagues, and the events it will sponsor, gives existing and potential future Valhallan franchise owners a unique advantage for scaling their business in a high-demand market while they create a fun and safe environment where kids can learn as they participate in an activity they enjoy.”
