The announcement of the launch of the Global Franchise Awards 2020 prompted a brand new judging panel – here’s what the prestigious experts are looking for this year
Global Franchise aims to recognize excellence within the field of international franchise, and we do this using four values:
A franchise must demonstrate truly global intentions. Whether or not this franchise is established in many countries at the moment is not the point – we want to see whether this franchise plans to go global.
A great relationship between franchisor and franchisee. Regardless of whether a brand is global, what underpins any good franchise business is the level of communication between franchisor and franchisee.
Will have an innovative marketing and promotions plan. We want to hear about what your promotions plan for 2019 looked like. Tell us about your promotions online and in print, and provide details of your social media channels.
Has advanced the cause of international franchising. From exhibiting at shows, joining organizations and giving speeches at events, we want to know about your company’s extracurricular activities in this sector.
To find out more about the Global Franchise Awards 2020 judges and how to enter, click here
