Entries for the Global Franchise Awards 2022 are now open! To find out more and to enter your industry-leading brand today, head over to our dedicated awards microsite.
Words by Kay Ainsley, managing director of MSA Worldwide and a judge in the Global Franchise Awards 2022.
When done properly, developing international markets via franchising creates a win-win-win. Consumers in countries all over the world have access to branded products and services through franchised businesses.
Franchisors can expand into most markets with a high degree of confidence that they can retain ownership of their trademark and operating system and have the ability to enforce their brand standards. And, franchising creates opportunities for business ownership with the franchisor’s support in opening and managing the business.
However, we all know that franchising into global markets does not always go as planned and the aftermath of international franchising done wrong can be disastrous for consumers, franchisees, and the franchisor resulting in lost revenue, increased costs, litigation, and long-term damage to the brand. It can also serve as the catalyst for increased franchise laws and regulations.
MSA Worldwide provides business consulting services to companies across the globe – from small, family-owned enterprises to multinational companies in the Fortune 50. With over 30 years of experience in helping companies in many countries utilize franchising to expand beyond their borders, we know what it takes to be successful.
This is the second year that MSA Worldwide has been proud to be a sponsor of The Global Franchise Awards because we understand that to do it right requires a franchisor to invest time, money and valuable resources for the long-term development of a new market.
The active involvement of franchisors and franchisees is essential to maintaining and protecting franchising as a viable business model well into the future. Those who have done it correctly deserve to be recognized and applauded for their achievements.
