The fitness franchisor has partnered with a leading fitness aggregator to offer all eight of its brands’ classes through the platform.
Xponential Fitness, the parent company of boutique fitness franchises like Club Pilates, Pure Barre, and STRIDE, has signed an exclusive multi-year global deal with ClassPass to be the aggregator of its eight brands worldwide.
With this partnership, any Xponential studio or franchisee who opts to market in-person or digital fitness classes will do so through the ClassPass platform.
“Our brands have seen proven benefits from ClassPass’ transition from the Unlimited model to Credits and the release of its inventory management tools for studios,” said Anthony Geisler, CEO of Xponential Fitness. “Given the positive impact ClassPass has had for our franchise partners, we are excited to enhance the partnership, especially as ClassPass continues to rapidly acquire new corporate and enterprise clients.”
To date, ClassPass offers access to 30,000 studios, gyms, and wellness providers, as well as a growing catalogue of on-demand and livestreamed content.
The organization also recently entered the employee benefits space, and it has partnered with more than 2,000 corporate clients to equip employers with flexible corporate wellness programs to offer to their employees.
“ClassPass curates the top fitness brands in the world, all through one membership. Xponential brands such as Club Pilates, Pure Barre, CycleBar, and Row House are some of the most popular and sought after classes by our members, and we’re thrilled to add on-demand and livestream video content as part of this expanded partnership,” said Fritz Lanman, CEO of ClassPass. “This multi-year deal will provide our corporate clients with exclusive access to Xponential brands, something no other Corporate Wellness program offers.”
