It’s a brand-new year, which means plenty of exciting developments, news, and updates to cover. It also means that there’s lots here at Global Franchise that we’ve got coming up over the next few months, including the Global Franchise Awards 2022’s ceremony in San Diego, as well as Multi-Unit Month later on in the year. The entry deadline will have passed for the former by the time you’re reading this, but there’s still time to register your attendance at our much-anticipated ceremony – visit our awards page to find out more.
This is also the time of year that we take a look at the most exciting, emerging franchise concepts that are stepping up to rival the established frontrunners. On page 22, QSR expert Dan Rowe lists five key reasons why emerging brands are often more attractive than the arguably bigger names.
And on page 64, Dr. John P. Hayes, CFE, outlines the ways in which emerging brands can ‘franchise on a budget’, and compete with their larger rivals. Just because you don’t have the immense capital of the golden arches, doesn’t mean you can’t thrive in the right kind of market. This all culminates on page 25, where you’ll find our list of the 10 hottest emerging brands you should keep an eye out for.
Elsewhere in this issue, you’ll also find unparalleled insight into the latest legal developments affecting franchisors (p.60), exclusive conversations with Europe’s leading franchise authorities (p.50), and unmissable deep-dives into the technology behind the best franchise brands (p.40).
We’re on a mission to bring you even more valuable information to guide your franchise than ever before, and I hope you’ll join me on your journey toward success.
Happy New Year!
