Richmond, Virginia based sweetFrog Frozen Yogurt has acquired five New York-based Hoopla Frozen Yogurt locations in Camillus, Middletown, New Hartford, Newburgh, and Poughkeepsie.
sweetFrog’s CEO, finance and private equity expert Patrick Galleher, said “It’s a win-win for all parties involved. Acquiring these existing locations in New York is a cost-efficient way for us to expand in an area where customers already love our brand and products. Plus, we have the benefit of maintaining the staff at each location where employees have built-in rapport and established relationships with local customers.”
All five stores will be completely re-branded with new signage by end of May. sweetFrog is now focused on completing additional acquisitions in Dallas-Fort Worth, Southeast Florida, and along the South Carolina coast.
