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Are you a successful company looking for a way to expand your business across the country, and even overseas? Are you an established brand looking to build your own franchising infrastructure nationally or internationally? Or are you a new or existing franchisor who is ready to take their systems, marketing, and recruitment of franchisees to the next level? Are you looking to invest in a franchise? If you answered yes to any of the above questions, then read on to learn more about The Franchising Centre (TFC).
The franchise concept
Franchising is at heart a wonderfully simple concept and an incredibly effective way to grow your business. However, it doesn’t take long to realize that there are a lot of things to consider if you want to make it work for you. Many of the consultants at The Franchising Centre have been both franchisees and franchisors themselves, so they have the experience to truly understand all the nuances involved in franchising.
Perhaps most importantly, they have a deep understanding of how the relationship between franchisors and franchisees should work – this is by far the most underestimated and least understood part of what makes franchising successful. There’s a wealth of information and advice already out there which can be overwhelming but, with a 25-year track record of helping over 750 different companies from all around the world, TFC can help you cut to what is most important.
What does TFC offer?
TFC’s huge range of services is designed to help business owners, and potential franchise owners, tap into the high-level franchising expertise you need to take that next step on your franchising journey. The company began as a franchise consultancy offering the core service of helping successful, independent businesses set up as a franchise. As it grew, TFC created a new specialized service with specialist consultants, all with the vision of helping businesses and people grow through ethical and sustainable franchising.
Franchising is an incredibly attractive option for any business which is looking to expand. It is one of the best ways to create rapid, profitable growth, but unlocking the true potential of franchising requires careful planning and strategy. While many businesses certainly can franchise, the real question is whether they should, and how to do it right. TFC is your best starting point, although the company can help at any stage.
Finding franchisees
For franchisors looking for those all-important first adopters, or to speed up their network growth, TFC’s fully outsourced franchise recruitment and matching process is hard to beat. The company’s recruitment systems are as much about targeting people with the right skill sets, motivation, and attitude as it is about simply getting your opportunity noticed. By using advanced artificial intelligence and the most sophisticated tools available, combined with the most experienced franchise recruitment consultants, the company can help you test a variety of recruitment methods and rapidly understand exactly what works. TFC can create a bespoke recruitment process that exactly matches the needs of your growing franchise.
Facing challenges
As franchising is often a totally new model for most business owners, a lot of mentoring and support is necessary to ensure the right decisions are made as the franchise network grows, and that further mentoring and support is also on offer at the franchisee level. TFC offers an outsourced and flexible option to suit any budget, and at any time, in the franchise journey.
As franchise networks grow, new franchisors will inevitably be faced with a series of challenges that fall outside their area of expertise. As more franchisees come on board, and the franchisor’s head office resources become stretched, it can be difficult for franchisors to manage the many demands of their role. The importance of addressing difficult issues, especially to avoid setting precedents further down the line, becomes paramount.
Sadly, some franchisees will not follow the franchisor’s system, and whilst in extreme cases there is usually a legal route to exit a poor franchisee, this may not always be the best option. This is where TFC’s consultants will provide franchisor clients with the benefits of their practical, hard-won experience to help the franchisor navigate the often-difficult path of encouraging franchisees to improve performance, or ultimately managing them out of the network as smoothly and efficiently as possible.
Effectively acting as an interim franchise director, TFC consultants can become an integral part of the franchisor’s team. By maintaining their role as an independent expert advisor, however, the franchisor can still demonstrate to their franchisees that they are taking all steps to ensure that the network is managed fairly, ethically and effectively.
Expanding internationally
TFC has extensive experience working with a huge variety of international brands, meaning it has a unique insight into how cross-border franchising can work for you. The company’s key relationships with local experts and franchise consultants right across the globe allows it to help you understand the different cultures, government infrastructures, and general attitudes towards franchising in other countries, and thus streamline any plans you have for international expansion. By understanding how franchising works in the U.K. and around the world, and how these different international systems interact with each other, TFC is perfectly placed to help you achieve your dreams of going global. For brands expanding outside the U.K., the company can extend its key services to any organization, at any stage of franchise development, anywhere in the world.
Wherever you might be on the road to franchising – taking your first step, or just planning your next one – TFC’s expert team has the skills and experience to advise and guide you at every stage of your franchising journey.
At a glance
The Franchising Centre (TFC) has been providing consultancy and services in every area of franchising for the last 25 years. With over 360 years of collective knowledge, the company has the most experienced franchise consultants to advise and guide you to franchising success, wherever you are on your journey.
Year Established: 1997
Contact: enquiries@thefranchisingcentre.uk
