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Maximizing the influence of online reviews
In the pursuit of the perfect marketing strategy, there’s often one crucial area that franchisors overlook. Dani Pelever, founder and CEO of Franchise Fame, explains the powerful connection between local search engine optimization (SEO) and a franchise’s online reputation
Insight
What every new CEO should do in their first 90 days
Stepping into the CEO role is a monumental challenge, but making the right steps early on will help set you up for success. Here, six seasoned franchise leaders share their essential strategies to navigating your first three months as the new face of your company, enabling you to find focus and clarity while achieving transformative results
Insight
A day in the life of… a brand president
Lindsay Junk, president of boutique fitness franchise YogaSix, gives us a snapshot into her life
Insight
Five minutes with… Chad Palmer
The United Franchising Group’s newly appointed chief marketing officer on how he plans to leverage AI, data and digital advancements in his new role
Insight
How to win a Global Franchise Award in 2025
Why you should enter industry awards, how to write a winning submission – and five award-winning brands that have done just that
Insight
How Little Kickers became the world’s top preschool soccer program
Learn the secrets behind the franchise’s global success, and why their innovative franchise support system is key to growth
Insight
How Venture X revolutionized coworking
Discover the innovative strategies behind Venture X’s global expansion and why they’ve become an award-winning franchise success story
Insight
Why Reshift Media is transforming franchise marketing
Explore the award-winning strategies that make Reshift Media a global leader in digital marketing for franchises
Insight
How All Points PR became a world-leading player in franchise services
An ambitious, integrated strategy and strong culture of employee development catapulted All Points PR to award-winning success
