Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight Maximizing the influence of online reviews

In the pursuit of the perfect marketing strategy, there’s often one crucial area that franchisors overlook. Dani Pelever, founder and CEO of Franchise Fame, explains the powerful connection between local search engine optimization (SEO) and a franchise’s online reputation

Insight Wellness 2.0: The fitness trends driving franchise growth

Insight 50 exciting international food and drink franchises to watch in 2025

Insight Crunch Fitness: powering up for big growth

Insight Expanding franchises beyond U.S. borders

Insight What every new CEO should do in their first 90 days

Stepping into the CEO role is a monumental challenge, but making the right steps early on will help set you up for success. Here, six seasoned franchise leaders share their essential strategies to navigating your first three months as the new face of your company, enabling you to find focus and clarity while achieving transformative results

Insight A day in the life of… a brand president

Lindsay Junk, president of boutique fitness franchise YogaSix, gives us a snapshot into her life

Insight Five minutes with… Chad Palmer

The United Franchising Group’s newly appointed chief marketing officer on how he plans to leverage AI, data and digital advancements in his new role

Insight How to win a Global Franchise Award in 2025

Why you should enter industry awards, how to write a winning submission – and five award-winning brands that have done just that

Insight How Little Kickers became the world’s top preschool soccer program

Learn the secrets behind the franchise’s global success, and why their innovative franchise support system is key to growth

Insight How Venture X revolutionized coworking

Discover the innovative strategies behind Venture X’s global expansion and why they’ve become an award-winning franchise success story

Insight Why Reshift Media is transforming franchise marketing

Explore the award-winning strategies that make Reshift Media a global leader in digital marketing for franchises